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Lee Iacocca----His Autobiography----Used

Lee Iacocca----His Autobiography----Used

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Book is relatively clean, name written on inside cover, dust jacket is intact, binding is tight, 352 pages......................(Biography)---- Lee Iacocca was born to Nicola and Antoinette Iacocca, both Italian immigrants, and he was christened Lido Anthony Iacocca.........Iacocca graduated from Lehigh University with a degree in industrial engineering and is a notable alumnus of Theta Chi Fraternity. After graduating from Lehigh, he won the Wallace Memorial Fellowship and went to Princeton University, where he took his electives in politics and plastics. He then began a career at Ford Motor Company as an engineer. Unhappy with the job, he switched career paths at Ford, entering the company's sales force. He was very successful in sales and moved up through the ranks of Ford, moving ultimately to product development.................Iacocca was involved with the design of several successful Ford automobiles, most notably the Ford Mustang; he was also the "moving force," as one court put it, behind the notorious Ford Pinto (see 1). He promoted other ideas which did not reach the marketplace as Ford products. Eventually, he became the president of the Ford Motor Company, but he clashed with Henry Ford II and ultimately, in 1978, was fired by Henry II. This, after Ford posted a 2 Billion Dollar profit for the year.........After being fired at Ford, Lee was aggressively courted by the Chrysler Corporation, which was on the verge of going out of business. Iacocca joined Chrysler and began rebuilding the entire company from the ground up, laying off many workers, selling Chrysler's loss-making European division to Peugeot, and bringing in many former associates from Ford.............Realizing that the company would go out of business if it did not receive a significant amount of money to turn the company around, however, Iacocca approached the United States Congress in 1979 and asked for a loan guarantee. While it is sometimes said that Congress lent Chrysler the money, it, in fact, only guaranteed the loans. Most thought this was an unprecedented move, but Iacocca pointed to the government bail-outs of the airline and railroad industries, arguing that more jobs were at stake in Chrysler's possible demise. In the end, though the decision was controversial, Iacocca received the loan guarantee from the government..............After receiving this reprieve, Chrysler released the first of the K-Car line, the Dodge Aries and Plymouth Reliant in 1981, compact automobiles based on design proposals that Ford had rejected during Iacocca's tenure there. Coming right after the oil crisis of the 1970s, these small, efficient and inexpensive, front wheel drive cars sold rapidly. In addition, two years later Chrysler released the minivan, based on a proposal of a key subordinate (Hal Sperlich) hired away from Ford; to this day, Chrysler leads the automobile industry in minivan sales. Because of these three cars, and the reforms Iacocca implemented, the company turned around quickly and was actually able to repay the government-backed loans seven years earlier than expected..............Iacocca was also responsible for Chrysler's acquisition of AMC in 1987, which brought the profitable Jeep division under Chrysler's corporate umbrella. It also created the short-lived Eagle division, formed from the remnants of AMC. By this time, AMC had already finished most of the work with the ZJ Jeep Grand Cherokee, which Iacocca desperately wanted..............In May 1982, Ronald Reagan appointed Iacocca to head the Statue of Liberty-Ellis Island Foundation, which was created to raise funds for the renovation and preservation of the Statue of Liberty. He continues to serve on the board of the foundation............In 1984, Iacocca co-authored (with William Novak) his autobiography, titled Iacocca: An Autobiography. It was a hugely successful book, proving the best selling non-fiction hardback book of 1984 and 1985.......Iacocca left Chrysler in 1992 and currently works with a company making electric bicycles........Politically, Iacocca supported the successful Republican candidate George W. Bush in the 2000 presidential election. In the 2004 presidential election, however, he endorsed Bush's unsuccessful opponent, Democrat John Kerry ...........Following the death of Iacocca's wife from diabetes, he has become an active supporter of research to find a cure for the disease, and has been one of the main patrons of the innovative diabetes research of Denise Faustman at Massachusetts General Hospital...........In 2004, Iacocca launched, Join Lee Now, a national grassroots campaign that will bring Faustman's research to human clinical trials in 2006...........In mice, Faustman permanently reversed and cured Type 1 diabetes without toxic drugs or islet transplants. The grassroots campaign is modeled after Iacocca's enormously successful Statue of Liberty effort.............RETURN TO CHRYSLER----In July 2005, Iacocca returned to the airwaves as Chrysler's pitchman, along with stars such as Jason Alexander and Snoop Dogg, to promote Chrysler's "Employee Pricing Plus" program; the ads reprise the "If you can find a better car, buy it" line that was Iacocca's trademark in the 1980s. In return for his services, Iacocca and DaimlerChrysler agreed that his fees, plus a $1 donation per vehicle sold from July 1 through December 31, 2005, would be donated to the Iacocca Foundation for diabetes research.

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